The great passion, the strong conviction and determination to create genuine quality beers lead, in 2013, to the birth of PRIMA PIETRA, whose headquarters reside in the enchanting Ascoli Piceno, the cradle of the Picene civilization. The beers are produced giving fundamental importance to the supply chain of all raw materials.
Italianity of the main raw material (barley and wheat)
Selection of the best grains of our entire peninsula (including islands) which then will be malted.